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CRE 101 · deweyluong.realtor

CRE 101: Commercial Real Estate, Explained in Plain English

Short lessons on how commercial deals actually work — the math, the leases, and the paperwork. By Túy “Dewey” Luong, CCIM — Founding Broker, SERHANT. Atlanta · 318 closed sales / $281.2M career volume · 678-707-2498

Túy “Dewey” Luong, CCIM, Founding Broker, SERHANT. Atlanta

Most commercial real estate education is written for people who already speak the language. This library is not. Each lesson takes one concept investors, owners, and tenants in Atlanta and Gwinnett run into — a cap rate, a CAM bill, an SBA loan, an estoppel at closing — and works it step by step, with real arithmetic, in plain English.

The lessons are organized by topic below, the way the work actually flows: analyze the income, understand the lease, test the financing, check the property, then price it. Read one lesson for the question you have today, or work through a whole section before your next deal.

New to commercial? Start with these three. Cap Rate and NOI teaches you to price a building by its income. DSCR shows whether that income can carry a loan. Due Diligence covers what to verify before your money goes hard. Everything else in the library builds on those three.

Investment Analysis

How a commercial building gets priced: start with the income, then measure what your money earns.

Retail

Retail leases run on shared expenses and sales reports. If you own or lease a shop in a Gwinnett center, this is your section — and if you are thinking about selling the center itself, see selling a shopping center in Gwinnett County.

Leasing

The lease is the product an investor actually buys. These lessons cover who pays for what, and how the land itself can be leased.

Development

Before the land closes and the drawings start: does the project pencil, and what return does building create?

Financing

Your lender runs its own math before it runs yours. These are the two ratios that decide how much you can borrow.

Owner-User & SBA

For business owners, the building is both an expense and an asset. These lessons cover owning your own space, and the loan built for it.

Sale-Leaseback

Due Diligence

Between the contract and the closing, everything gets verified. These lessons cover the checklist — and the two lease documents strangers have to believe.

Valuation & BOV

CCIM Analysis

Every lesson in this library is written the CCIM way: verify the income, run the numbers the lender runs, and let the analysis — not the asking price — set the value. The cap rate and NOI lesson is the foundation, the same investment analysis taught in the CCIM program's first course, and cash-on-cash return builds on it by measuring the equity, not just the building. For more on the designation itself, see why work with a CCIM and CCIM in Atlanta.

Put the lessons to work

Reading the math is step one. Running it on a real building is the job. If you are buying, selling, or leasing commercial property in Atlanta or Gwinnett, start with the commercial real estate broker page for Gwinnett County, or bring me the address and I will run the numbers with you. Vietnamese-speaking owners and investors can start on the Vietnamese investors page.

Túy “Dewey” Luong, CCIM | Founding Broker, SERHANT. Atlanta | SERHANT. Georgia | 678-707-2498 | dewey.luong@serhant.com | deweyluong.realtor

Download the free commercial investment analysis worksheet (PDF) — the same walk-through the cap rate lesson uses.

Looking at a specific building? Reply with the address and I will tell you what I see.